Privacy Policy

Introduction

This Privacy Policy explains how Senior Care Locals, LLC (“Senior Care Locals,” “we,” “us,” or “our”) collects, uses, and shares information through our websites, mobile applications, and other online or offline services, including our senior care referral services (collectively, the “Services”). This policy applies to our website, www.seniorcarelocals.com (the “Site”), and covers information you provide online or offline, as well as data we obtain from third parties.

By using our Site or providing information to us, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site or share your information with us.

Consent

General Consent: By accessing our Site or submitting information, you acknowledge and accept this Privacy Policy.

Telephone Communications: By giving us your phone number—whether via the Site, over the phone, or otherwise—you consent to being contacted by Senior Care Locals and our partnered senior care providers about our Services. This includes calls or texts using automated dialing systems, even if you're on a Do Not Call list. Consent is not required to use our Services, and you may revoke it at any time.

Collection & Use of Personal Information

“Personal Information” means any data that identifies, describes, or can be linked to an individual or household, as defined by applicable law.

We collect Personal Information from four main sources: directly from you, automatically through your use of our Services, from third parties (affiliated or unaffiliated), and by deriving new insights from the data we collect. The specific information depends on how you interact with us, as detailed below.

Information You Provide Directly

We collect voluntary information you share with us, though some details may be required to deliver our Services. You might also provide information about someone else (a “Resident”) for whom you're seeking senior care options. Categories include:

• Identifiers: Name, phone number, email, mailing address;
• California Civil Code § 1798.80 Data: Name, physical traits, address, phone, medical or insurance details;
• Protected Characteristics: Age, gender, marital status, medical conditions, or disability;
• Service Requests: Username, password, location, zip code, or fax number for yourself or a Resident;
• Financial Details: Budget for senior care, Medicare/Medicaid status, Veterans Benefits Status;
• Commercial Data: Move-in status with referred providers;
• Feedback: Comments or survey responses about our Services;
• Resident Info: Gender, income, budget, care needs, veteran status, or optional details like religion or ethnicity.

Information Collected Automatically

We gather data about your Site usage through analytics tools, cookies, and web beacons, including:

• Identifiers: IP address, device IDs;
• Online Activity: Browser type, app version, visit times, pages viewed, referral pages;
• Geolocation: Region or country of access;
• Device Info: Hardware model, operating system, network details.

Cookies: Small files stored on your device to track preferences and usage. We use them to monitor traffic, enhance the Site, and refine advertising. Adjust your browser to block cookies, but note this may limit Site features.

Web Beacons: Tiny files in our Site or emails that track visits, email opens, or content popularity, aiding system integrity.

Information from Other Sources

We may obtain data from:

• Residents or their representatives seeking Services;
• Senior care providers in our network;
• Social media platforms (e.g., Facebook, Twitter) when you engage with us;
• Third parties like service providers, analytics firms, ad networks, or affiliates to better understand you and tailor our offerings.

Inferred Information

We may deduce additional details, like your location, from data such as your IP address.

How We Use Your Information

We use Personal Information for these purposes:

• Deliver requested Services, process referrals, and fulfill agreements;
• Manage your online account;
• Contact you via phone, text, email, or chat about your Service use;
• Answer your inquiries and provide support;
• Send marketing messages about our Services, offers, or events from us or partners;
• Run surveys, contests, or promotions;
• Conduct research and improve our Services;
• Analyze your interactions to personalize your experience;
• Protect against fraud, errors, or illegal activity, ensuring safety for us, our users, and the public;
• Fix technical issues affecting Service functionality;
• Support internal operations aligned with your expectations;
• Meet legal, tax, or regulatory requirements;
• Share with advisors for business management or transactions.

Disclosure of Personal Information

We may share your Personal Information as follows:

• Senior Care Providers: To connect you with options, providers may contact you directly via email, phone, mail, or in person.
• Third Parties: We may sell or share data with partners or other entities.
• Your Representatives: With those acting on your behalf or who referred you.
• Service Providers: With vendors supporting our operations or Services.
• Affiliates: With our parent, subsidiaries, or related companies.
• Internal Analysis: With vendors for statistics, traffic measurement, or demographic insights, under confidentiality terms.
• Legal Needs: To comply with laws, enforce policies, protect rights, or address emergencies involving serious harm.
• Business Transfers: During mergers, sales, or other corporate changes.
• Aggregated Data: Anonymized info shared with advertisers or partners.
• With Consent: At your direction or approval.

Third-Party Links

Our Site may link to external websites for your convenience. We don't control their privacy practices, and their policies apply once you leave our Site. Review their terms before sharing information.

Security

We use reasonable measures to safeguard your Personal Information, but no online transmission is fully secure. You're responsible for protecting your own devices.

Third-Party Analytics

We use Google Analytics to track Site usage (e.g., visit frequency, page views). This data isn't linked to other Personal Information we hold. Visit Google's Privacy Policy for details. To opt out, disable cookies or install Google's opt-out tool at Google Analytics Opt-out.

Recorded Calls

Calls with us may be recorded for quality assurance. By sharing information, you consent to this.

Children's Privacy

Our Services are for adults, not children under 16. We don't knowingly collect their Personal Information.

California Residents

Under the California Consumer Privacy Act (CCPA), California residents have specific rights. In the past 12 months:

Collected Categories:

• Identifiers (name, phone, email, address);
• § 1798.80 Data (name, traits, address, phone, medical and health info);
• Online Activity (browser, visit times, pages viewed);
• Geolocation (access region);
• Resident Details (gender, income, care needs, veteran status).

Sources:

You, your usage, third parties (e.g., providers, social media).

Purposes:

Service delivery, marketing, analysis, legal compliance.

Disclosures for Business Purposes:

• Recipients: Cloud storage, marketing, analytics, internet, email, and communication providers.
• Categories: Identifiers, § 1798.80 data, online activity, geolocation, Resident details.

Sales (CCPA Definition):

• Categories Sold: Identifiers, Service request info.
• Recipients: Senior care providers, partners, third parties for valuable consideration.

We don't knowingly sell data of minors under 16 without authorization.

Your Rights:

• Access: Request your data and our practices.
• Deletion: Ask us to remove your data (with exceptions).
• Opt Out: Stop "sales" at contact@seniorcarelocals.com
• Non-Discrimination: Exercising rights won't limit Service access, though some features may be affected.

How to Exercise: Email contact@seniorcarelocals.com with your name, email, phone, and California residency certification. We'll verify via your interaction details or ID if needed. Agents need written permission or power of attorney.

Shine the Light Law: Opt out of third-party marketing sharing by emailing contact@seniorcarelocals.com.

Sharing Opt-Out

Our Sharing: Opt out of data sales at contact@seniorcarelocals.com

Our Communications: Adjust preferences at contact@seniorcarelocals.com, or follow email opt-out instructions.

Push Notifications: Disable via device settings.

Provider Communications: Contact them directly to stop their outreach.

Changes to This Privacy Policy

We may update this Policy, revising the date above. Significant changes may include a Site notice or email alert. Check back regularly to stay informed.

Governing Law

This Policy and our Services are governed by Texas law, operated from the United States. We aim to comply with U.S. privacy laws, but if unsure about local conflicts, refrain from submitting data.

Concerns and Questions

For questions, email contact@seniorcarelocals.com